Post-Training vs Prompting for Brand Voice Consistency
Fine-tuning rewrites a model's defaults; prompting merely wrestles with them.
Delancey Okafor
Contributing Editor, Voice & Corpus
Delancey Okafor is a former copy chief whose editorial career spans literary magazines, brand journalism, and technical documentation. She now writes about how writers encode distinct voice into training data and what gets lost or preserved in that process.
3 stories
Fine-tuning rewrites a model's defaults; prompting merely wrestles with them.
Multi-agent writing systems inherit vulnerabilities from passing unverified outputs between agents.
Humanization tools fail where multi-model systems may succeed.